What is topic coverage

It's the set of topics that top 10 content covers. If everyone talks about a certain aspect, that topic is probably required to rank.

Primary topics

Topics covered by the majority (7+ out of 10). These are essential requirements. Not including them means losing relevance against competitors.

Secondary topics

Topics covered by 3-6 competitors. Include them for completeness, but you can decide which are most relevant for your specific angle.

Differentiating topics

Topics covered by 1-2 competitors. Could be opportunities to differentiate or marginal topics to ignore. Evaluate case by case.

How to use topic analysis

Verbalist generates a topic list ordered by frequency. Use this list as a checklist: cover all primary topics, choose the most relevant secondary ones.

Topics and search intent

Topics reveal search intent. If all competitors include "pricing" and "alternatives", intent is commercial. If they include "tutorial" and "examples", it's informational.