Headings define content structure. Verbalist analyzes how competitors organize information.

H1: the main title

Verbalist analyzes H1 patterns: average length, keyword presence, format (question, how-to, list). Your H1 should follow the winning pattern.

H2: main sections

H2s define macro-sections. The system identifies recurring H2s among competitors. If everyone has an H2 "How it works", you probably need one too.

H3-H6: the hierarchy

Analysis shows how deep the typical hierarchy goes. Some topics require many levels (technical guides), others stay flat (opinion articles).

Heading count

Verbalist calculates the average number of headings per level. Content with 15 H2s and 40 H3s requires more structure than those with 5 H2s and 10 H3s.

Section order

Order matters. If competitors put "Prerequisites" before "Installation", there's a reason. Verbalist suggests an order based on detected patterns.

Semantic headings

Analysis detects headings that answer specific questions ("How much does it cost?", "How to get started?"). These headings capture related queries and featured snippets.